Full Job Description
Join Our Dynamic Team at Amazon as a Digital Content Strategist!
Are you a digital-savvy creative thinker who thrives on implementing innovative strategies that elevate brand presence and engage customers? If so, Amazon has an exciting opportunity for you in Holton, Wisconsin. As one of the world's largest and most innovative companies, Amazon is at the forefront of technology and customer service, and we’re looking for a talented Digital Content Strategist to help us shape our content development efforts.
About Us
Amazon’s mission is to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online. Our team in Holton is committed to providing exceptional service and innovative solutions that enhance the customer experience.
Position Overview
As a Digital Content Strategist, you will be responsible for developing and executing our content strategy that aligns with Amazon's overarching goals. You will leverage analytics and industry trends to create engaging, impactful content that resonates with our audience. Your expertise will contribute to increasing brand awareness and customer loyalty.
Key Responsibilities
- Develop comprehensive content strategies that reflect Amazon’s mission and engage our target audience.
- Conduct in-depth research and competitive analysis to identify content opportunities within various market segments.
- Collaborate with cross-functional teams, including marketing, UX/UI, and brand management, to ensure consistent messaging and branding.
- Manage the content calendar, ensuring timely updates and alignment with marketing initiatives.
- Optimize content for SEO, ensuring that it aligns with best practices to improve search engine rankings and visibility.
- Analyze performance metrics and KPIs to assess content effectiveness and make data-driven recommendations for improvement.
- Stay updated on industry trends, emerging technologies, and competitive landscape to continually enhance content strategy.
- Provide training and support to junior team members and stakeholders on content best practices.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of experience in digital content strategy, preferably in e-commerce or a related industry.
- Strong understanding of SEO principles and the ability to apply them to content development.
- Proficient in analytical tools like Google Analytics, SEMrush, or similar platforms to track content performance.
- Exceptional writing, editing, and storytelling skills that captivate the audience.
- Ability to translate complex ideas into clear, engaging content for diverse audiences.
- Experience with content management systems (CMS) and digital marketing tools.
- Strong project management skills and the ability to handle multiple projects simultaneously.
- Excellent communication and interpersonal skills, with the ability to work collaboratively in a dynamic team environment.
What We Offer
At Amazon, we understand that our employees are our greatest asset. We offer a comprehensive benefits package that includes:
- Competitive salary and performance-based bonuses.
- Health, dental, and vision insurance.
- 401(k) with company match.
- Flexible work schedules and remote work options.
- Generous paid time off and holidays.
- Employee discounts and access to exclusive events.
- Training and professional development opportunities to advance your career.
About Holton, Wisconsin
Holton is a small, vibrant community known for its welcoming atmosphere and beautiful landscapes. Living in Holton offers a unique blend of rural charm and modern conveniences. With proximity to larger cities such as Wausau and Stevens Point, our team enjoys a quality lifestyle enriched with outdoor activities, community events, and local dining. Whether you’re an outdoor enthusiast, a food lover, or a culture seeker, Holton has something for everyone.
How to Apply
If you are passionate about crafting strategic content that drives engagement and are eager to take on the role of Digital Content Strategist at Amazon, we want to hear from you! Please submit your resume and a cover letter detailing your relevant experience, along with samples of your work that showcase your previous content strategies and outcomes.
Join Amazon and be part of a company that values innovation, creativity, and diversity! We look forward to building the future together.
Amazon is an Equal Opportunity Employer
At Amazon, we believe that diversity and inclusion are key to our success and sustainable growth. We are committed to creating an inclusive environment for all employees and encourage everyone to apply, regardless of race, gender, background, or experience.